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Sales Rise 3% at Physicians Formula

The fastest growing masstige brand on the market, says CEO.

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By: TOM BRANNA

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Physicians Formula Holdings reported net sales for the full year 2011 rose 3.1% to $80.9 million. The net sales growth was driven by an increase in gross sales of color cosmetics, launch of the skin care line and a reduction to the returns provision. The Company also stated that its products achieved 9% point-of-sale growth for the 52 weeks ended December 24, 2011 versus the prior year period, whereas the overall masstige color cosmetics category only grew 3%, both per AC Nielsen food, ...

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